ux/ui-Luxurelle
Empowering your unique beauty
Journey with personalized education,
tailored routines and innovative tools,
for a truly custom makeup experience.
prototype
features
Deep Personalization
Luxurelle uses cutting-edge AI technology
to scan facial features and offer tailored recommendations based on individual
traits. Its shade-matching technology
ensures precise product selection, taking
the guesswork out of finding the right
foundation, concealer, or lipstick shades.
The platform's skin quiz goes a step further
by building a custom routine that aligns with
the user’s skin type, tone, and preferences.
Holistic education
Luxurelle prioritizes education
through diverse formats, such as
blog posts, video tutorials, and photo
guides, catering to different learning
styles. The "Shop the Look" feature pairs tutorials with direct product access,
allowing users to replicate looks easily.
Integrated Shopping Experience
Luxurelle’s platform allows users
to purchase products directly
through the site, streamlining the transition from discovery to checkout. It’s "Filter by Category" feature lets
users navigate by needs, whether
they’re searching for products, techniques, or tutorials.
Notebook feature for customization
The notebook feature allows users to
save notes on products, routines, and tutorials, creating a personalized beauty journal. This functionality helps users
track their preferences and curate a
custom beauty toolkit over time.
Focus on Innovation and Individual Growth
By integrating AI-driven tools and
prioritizing user-driven education,
Luxurelle isn’t just about selling
products; it’s about empowering
users with the confidence and skills to understand their unique beauty needs.
wireframes
brand identity
Research
I created and sent out a survey to gather insights from my peers and learn which specific features they were looking for to support their makeup education.
I interviewed two Sephora employees in
Gainesville, Florida, to learn more about
some common questions and concerns
regarding makeup. I discovered that many
users wanted a shop-the-look feature to
purchase products directly from tutorials
and save notes and tips on product recommendations, which informed many
of my design decisions and established
the intention behind each element.
I also completed an extensive competitor analysis/website audit for brands such as
Sephora, Ulta, Fenty Beauty, MakeupbyMario,
Rare Beauty, MAC, and L'Oréal to understand
what other companies are doing, user
preferences, and industry trends.
