“coach-ELLA” private event logos

I designed logos for a private party event to use on merchandise, a menu, an invitation,
a DJ stand, a bar, posters, and pillows. The designs for the event were inspired by the Coachella Music Festival theme and incorporated the guest of honor’s name,
Ella, into each design. I was inspired by characteristics: groovy, bohemian, festival, carnival, desert, and sunset.

deliverables

Invitation

dance floor

merchandise

The design with the guest of honor’s
initials, EB, were made to be put on
the front chest of the sweatshirt, the
Ferris wheel design was made to
be large on the back, and the take
me back design is for the sweatshirt
sleeve, right on the wrist. I made two variations of these designs: one
sweatshirt to be gifted to the boys

and a different color block for the girls.

This logo is for the drawstring bags that
held the sweatshirts during the party. It incorporates the guest of honor's initials
and party date. Flannel pants with a cute phrase highlighting the guest of honor's initials were also designed to be gifted
to some of the special guests.

DJ -stage

bar

poster

menu

merchandise - tshirts and pillows

festival bands

process

Mood board

sketches

brand identity

Typefaces

Color Palette

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