“coach-ELLA” private event logos

I designed logos for a private party event to use on merchandise, a menu, an invitation, a DJ stand, a bar, posters, and pillows. The designs for the event were inspired by the Coachella Music Festival theme, incorporating the guest of honor’s name, Ella, into the various designs. I was inspired by characteristics: groovy, bohemian, festival, carnival, desert, and sunset.

deliverables

Invitation

dance floor

merchandise

The design with the guest of honor’s initials, EB, was made to be put on the front chest of the sweatshirt, the Ferris wheel design was made to be large on the back, and the take me back design is for the sweatshirt sleeve, right on the wrist. I made two variations of these designs: one sweatshirt to be gifted to the boys

and a different color block for the girls.

DJ -stage

bar

poster

menu

merchandise - tshirts and pillows

This logo is for the drawstring bags that held the sweatshirts during the party. It incorporates the guest of honor's initials and party date. Flannel pants with a cute phrase highlighting the guest of honor's initials were also designed to be gifted to some of the special guests.

festival bands

process

Mood board

brand identity

sketches

Color Palette

Typefaces

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