Ampersand project
Prompt:
Select two names from a list and six different types of companies. Use variations of the two selected names to create six unique logos, each relevant to the type of companies selected.
Objective:
Selected names: Castillo and Jardine. Selected companies: a swimwear brand, wedding planners, financial advisors, yoga and meditation, luxury chocolate, and electric guitars. Utilize an identity and aesthetic that fits the characteristics of each different type of brand.
A fashion swimwear brand: a minimal, symmetrical, and thin font to reflect high end fashion, and an ocean shade of blue.
A wedding planner: elegant and beautiful script, with a typewriter font to express importance and organization. A neutral color palette, including whites, grays, creams, and light pinks to reflect the purity and freshness of a wedding.
A financial advisor company: organized and professional. The dark blue and serif font are very neutral and not too flashy.
A yoga and meditation brand: inspired by a vine, flowing into one another and appearing to grow larger in size. The secondary font is rounded and calming, paired with a color that represents relaxation.
A luxury chocolate brand: elegant and fancy to represent luxury, paired with a blocky, sans-serif font, a classic and recognizable look for chocolate. The alignment is rectangular to convey the shape of a chocolate bar.
An electrical guitar company: inspired by a punk rock vibe, a fluid, expressive font, paired with thick and blocky text. Used an electric, bright red and a classic black for the color palette.
Faux florida
Prompt:
Utilized AI to generate text regarding a made up town in Florida. Create a magazine spread for a local magazine in the made up town.
Objective:
I took the AI information and interpreted an aesthetic to match the characteristics of the made up town in Florida. Focusing on shades of green, palm trees, nature, outdoor activities like fishing and hiking, and highlighting the photographs.
typographic poster
Prompt:
Create a poster exploring the expressive use of typography while juxtaposing two texts.
Objective:
A Rock and Roll theme juxtaposing the song “I Love Rock ’n’ Roll” by Joan Jett & the Blackhearts with an essay Rock ' n' Roll in the 1950s: Rockin' for Civil Rights by Eric Vaillancourt. Juxtaposing the growing popularity and love for Rock and Roll while many still did not accept or approve. Using black, red and white, with thick bold type.
