The Pampered Pig
This is a concept and logo for a BBQ Restaurant. I focused on color, style and font to create a palatable aesthetic. Each element, a plump pig, the crown, the thick rounded font and the name all represent a HEALTHY, HAPPY PIG, translating to DELICIOUS MEAT at a quality restaurant.
Process
First I brainstormed different restaurant options starting with the letter P. I decided to go with The Pampered Pig: a barbecue restaurant. I made many different sketches and variations focusing on different shapes, fonts and colors. Then, I created a mood board to set the tone for my restaurant.
